diff --git a/src/NadekoBot/Modules/CustomReactions/CustomReactions.cs b/src/NadekoBot/Modules/CustomReactions/CustomReactions.cs
index 2e72533e..efbf1217 100644
--- a/src/NadekoBot/Modules/CustomReactions/CustomReactions.cs
+++ b/src/NadekoBot/Modules/CustomReactions/CustomReactions.cs
@@ -47,14 +47,24 @@ namespace NadekoBot.Modules.CustomReactions
                     GuildReactions.TryGetValue(channel.Guild.Id, out reactions);
                     if (reactions != null && reactions.Any())
                     {
-                        var reaction = reactions.Where(cr => cr.TriggerWithContext(umsg).Trim().ToLowerInvariant() == content).Shuffle().FirstOrDefault();
+                        var reaction = reactions.Where(cr => {
+                            var hasTarget = cr.Response.ToLowerInvariant().Contains("%target%");
+                            var trigger = cr.TriggerWithContext(umsg).Trim().ToLowerInvariant();
+                            return ((hasTarget && content.StartsWith(trigger + " ")) || content == trigger);
+                        }).Shuffle().FirstOrDefault();
                         if (reaction != null)
                         {
                             try { await channel.SendMessageAsync(reaction.ResponseWithContext(umsg)).ConfigureAwait(false); } catch { }
                             return;
                         }
                     }
-                    var greaction = GlobalReactions.Where(cr => cr.TriggerWithContext(umsg).Trim().ToLowerInvariant() == content).Shuffle().FirstOrDefault();
+                    var greaction = GlobalReactions.Where(cr =>
+                    {
+                        var hasTarget = cr.Response.ToLowerInvariant().Contains("%target%");
+                        var trigger = cr.TriggerWithContext(umsg).Trim().ToLowerInvariant();
+                        return ((hasTarget && content.StartsWith(trigger + " ")) || content == trigger);
+                    }).Shuffle().FirstOrDefault();
+
                     if (greaction != null)
                     {
                         try { await channel.SendMessageAsync(greaction.ResponseWithContext(umsg)).ConfigureAwait(false); } catch { }
diff --git a/src/NadekoBot/Modules/CustomReactions/Extensions.cs b/src/NadekoBot/Modules/CustomReactions/Extensions.cs
index 147d6dcf..91c3db20 100644
--- a/src/NadekoBot/Modules/CustomReactions/Extensions.cs
+++ b/src/NadekoBot/Modules/CustomReactions/Extensions.cs
@@ -12,27 +12,45 @@ namespace NadekoBot.Modules.CustomReactions
 {
     public static class Extensions
     {
+        public static Dictionary<string, Func<IUserMessage, string, string>> responsePlaceholders = new Dictionary<string, Func<IUserMessage, string, string>>()
+        {
+            {"%target%", (ctx, trigger) => { return ctx.Content.ToLowerInvariant().Substring(trigger.Length); } }
+        };
+
         public static Dictionary<string, Func<IUserMessage, string>> placeholders = new Dictionary<string, Func<IUserMessage, string>>()
         {
             {"%mention%", (ctx) => { return $"<@{NadekoBot.Client.GetCurrentUser().Id}>"; } },
             {"%user%", (ctx) => { return ctx.Author.Mention; } },
-            {"%target%", (ctx) => { return ctx.MentionedUsers.Shuffle().FirstOrDefault()?.Mention ?? "Nobody"; } },
             {"%rng%", (ctx) => { return new NadekoRandom().Next(0,10).ToString(); } }
         };
 
-        private static string ResolveCRString(this string str, IUserMessage ctx)
+        private static string ResolveTriggerString(this string str, IUserMessage ctx)
         {
             foreach (var ph in placeholders)
             {
-                str = str.Replace(ph.Key, ph.Value(ctx));
+                str = str.ToLowerInvariant().Replace(ph.Key, ph.Value(ctx));
+            }
+            return str;
+        }
+
+        private static string ResolveResponseString(this string str, IUserMessage ctx, string resolvedTrigger)
+        {
+            foreach (var ph in placeholders)
+            {
+                str = str.ToLowerInvariant().Replace(ph.Key.ToLowerInvariant(), ph.Value(ctx));
+            }
+
+            foreach (var ph in responsePlaceholders)
+            {
+                str = str.ToLowerInvariant().Replace(ph.Key.ToLowerInvariant(), ph.Value(ctx, resolvedTrigger));
             }
             return str;
         }
 
         public static string TriggerWithContext(this CustomReaction cr, IUserMessage ctx)
-            => cr.Trigger.ResolveCRString(ctx);
+            => cr.Trigger.ResolveTriggerString(ctx);
 
         public static string ResponseWithContext(this CustomReaction cr, IUserMessage ctx)
-            => cr.Response.ResolveCRString(ctx);
+            => cr.Response.ResolveResponseString(ctx, cr.Trigger.ResolveTriggerString(ctx));
     }
 }